Edinburgh Innovations


Edinburgh Innovations is the University of Edinburgh’s ‘commercialisation’ service. It leads the University’s activities in industry engagement and business development, provides enterprise support for students and staff, and helps take ideas and innovations to market. These innovations are having an impact on healthcare, food and drink, energy and renewables, and much more but are not widely known.

We were commissioned to design a permanent exhibition display to bring Edinburgh Innovations to life and showcase its impact. A key consideration was to add new innovations over time, so we created a modular system and established a consistent style and layout grid – based on the asymmetric style of the Edinburgh Innovations logo.

Our writers ensured a consistent style across all examples, and created content on two levels (top-line and ‘deep read’) for different audiences. Finally, we brought the case studies to life with the use of imaginative imagery, interactive screens and physical objects.


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