Edinburgh Law School

Visual identity and website

Established more than 300 years ago, Edinburgh Law School is one of the leading law schools in the world, and has a global reputation for academic and research excellence.

As part of a drive to communicate that heritage, prestige and world-class teaching to a global audience (and position themselves at the forefront of law education), the School tasked us to refresh their visual identity and website.

Our primary challenge was to create a visual style that would be clearly recognisable as Edinburgh Law School but remain aligned with the University’s core brand. Therefore, we combined the University’s typefaces, logos and more muted colours with a flexible grid and distinctive photographic style for an understated yet confident approach that positioned the law school as among the best in the world.

The new website reflects this visual direction, and was given a complete overhaul to improve user experience, make content more accessible and navigable, and provide a positive insight for potential students, researchers and industry partners.

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