Talbot Rice Gallery

Brand identity

The Talbot Rice Gallery, tucked away in a corner of the University of Edinburgh’s iconic Old College, has been described as one of Edinburgh’s best kept secrets.

Regarded by experts as a leading gallery of contemporary visual art, it is largely unknown among wider audiences.

We were challenged to create a recognisable and memorable visual identity that could be used to increase the gallery’s profile and spearhead its programme of events and exhibitions – while never losing sight of its links with the University or its status as an architectural icon.

Our solution was to develop a mark that was bold and confident but not overpowering; letting the art and the building share centre stage.

Based on a Byzantine pillar, a feature of Edinburgh’s Georgian architecture, it uses a monogram to present the gallery’s initials. Simple and symmetrical, the mark faces in, and out, to reflect Talbot Rice as an open and welcoming space for students, locals and visitors – as well as one of the world’s most highly regarded university art galleries.

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